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Bachelor of Science in Sport Management

School of Business

The Business Behind the Game

Most sport majors focus on coaching or performance. This one covers the whole business of sport — sales, marketing, psychology, facilities and finance, and law and governance. Anchored by a six-credit internship, it’s one of the largest field placements in the School of Business.

Built for students who want to lead in athletics, recreation, or sport ministry with both business competence and Christian character.

Why This Major? Learn the full industry of sport vs. one slice:

Every function of a sport organization: Sales, fundraising, marketing, psychology, recreation, facilities and finance, and law and governance — eight dedicated SMG courses cover the whole operation, not just one department.
Double the standard: Above the typical program, this major requires two semesters of field experience, providing extensive hands-on learning in real sport organizations.
Entrepreneurship Foundations: Camps, clinics, training businesses, and sport startups all start the same way — you'll learn to build a venture, not just administer someone else's.

Heart of the Major

Explore the business, leadership, and operations behind successful sport organizations. Develop essential skills, personalize your education, and graduate with practical experience and career-ready confidence.

Double the Standard

Most majors require one internship course. This degree requires two semesters of field experience, giving you far more time in a real sport organization before you graduate.

Here’s Your Path

This is the same plan your advisor works from — General Core, Business Core, and your Sport Management major, semester by semester. Degree plan

Sport Management at Crown College

I love Crown College because of all the separate opportunities, that you have, that you can have an athletic that you can have in leadership. I love the bold Christian background, and we try to do everything here to serve Christ and love Him. I also love, the authentic community that we have here and how close knit, how small it is and how we support every, every athlete and every person in to walk in faith.

Jacob Van Dam

Careers

Athletic Director / Asst. AD
Facilities & Operations Manager
Sales & Fundraising Coordinator
Sport Marketing Coordinator
Recreation Program Director
Sport Ministry / Coaching Admin

Preparation for Advanced Degrees

M.A. in Sports Coaching and Administration

Meet the Dean

Meet the Faculty

Bill Bojan

Dean of the Business School

Dallas Gonzales

Practitioner Faculty, Sport Management

Professor Gonzales is one of Crown’s business instructors who has actually worked inside sport and athletics organizations, not just studied them from a textbook.

He motivates students to see sport organizations the way a business leader does, and guides them in a Christian view of leadership and service.

“Sport reveals character fast — in the athlete, the coach, and the administrator. Our job is to prepare you to lead well in that spotlight, not just manage the schedule.”

Viewbook: Life at Crown

Crown College Lookbook

SMG 350 - Sport Marketing

This course provides an overview of principles in sport marketing. Considerations in critical areas and steps of preliminary market research and market segmentation will be discussed. Students can expect to gain experience in marketing plan development and implementation.

SMG 333 - Ethics in Sport

Contemporary issues in sport management are discussed in a seminar-styled format. Students are expected to lead and facilitate conversations with current, relevant events in the sport industry. Biblical perspectives, case studies, trends, and forecasting comprise the discussions.

SMG 421 - Law and Governance in Sport

This course reviews vital information for legal and governing considerations in the sport industry. Topics in this course cover employment law, liability, ethics, and safety from managerial and operational perspectives.

FAQs

What is the Faculty to Student Ratio?

Our faculty to student ratio is 17:1. We intentionally aim to keep our class sizes small. This allows us to maintain academic excellence and strong relationships between faculty and students. At Crown College, every student is a person and not just another number.

Will my credits transfer?

We generally accept credits from accredited institutions as long as the student maintained a C or higher in the course. To see a full list of what classes will transfer, you can visit Transferology or contact our registrar office at registrar@crown.edu.

What academic resources are available?

Our Student Development Office has a dedicated position to assist students throughout the year. The Coordinator of Student Success gladly meets with students and connects them with various campus resources. The services in this role are designed to increase academic success and build community.

Do you have an honors program?

Yes we have an honors program! For more information on our Honors program click here.

What Financial Aid Options Are Available?

Crown College offers a wide-range of scholarships to every student. 100% of students receive some type of financial aid. For more information about financial aid, click here.

How will Crown help me grow in my faith?

At Crown College, every class is taught from a Biblical worldview. Our faculty are all followers of Christ and are comfortable incorporating Christian principles into their curriculum. For more information on other ways Crown College equips students spiritually outside of the classroom, click here.

Related Programs

Majors

Accounting + Financial Management (B.S.)
Business Administration + Management (B.S.)
Business Studies (B.S.)
Marketing + Sales Management (B.S.)

Minors

Accounting
Coaching (Non-Licensed)
Finance

Next Steps

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