M.A. in Sports Coaching + Administration

School of Business

For the Love of the Game

Crown’s Online Sports Coaching and Administration Master’s exists for those who want to gain the skills to fill sport manager roles across the U.S. and globally.

In the Sports Coaching and Administration master’s program, students will engage with a range of specialized areas, including coaching strategies, athletic administration, sports marketing, human resource management, and more.

Why study Sports Coaching and Administration at Crown College?


Total credits


Week courses


Emphases to fit your passion

I have the opportunity to not just be in a caring community, but a community that fosters the same values and faith. There are so many different perspectives here from students and professors, and it creates so many opportunities to grow.

Being at Crown makes you want to stay at Crown for the rest of your life; but being at Crown also gets you excited for what God is preparing you to do after college, too.

Nora Xiong


Sport Clinician
Athletic Director
Sporting Event Coordinator
Director of Sport Marketing

Advanced Degrees

Ph.D. in Sports Management
Ed.D. in Sports Education

Faculty Spotlight

Bill Bojan

Dean of the Business School

Dr. Dee McDonald

Sports Coaching + Administration Faculty

Dr. Patrick Osborne

Executive Director of Online + Graduate Admissions

Tyler Hajek

Assistant Professor of Business + Sport Management

Preview of Courses

SCA 5208 - Strategic Planning for Sports Administration

This course studies the leader’s role in strategic planning. Attention is given to developing vision and values, program development, allocating resources, and assessing effectiveness for improvement.

SCA 5242 - Athletic Recruiting

This course is designed to provide students with the necessary tools to become effective recruiters of athletic talent. Students will learn how to identify and recruit talent that will have a high impact within their athletic programs and be compliant with NCAA, NAIA, and NJCAA rules when recruiting.

SCA 6212 - Sports Operations

This course focuses on the theory and practice of planning and managing facilities and events in interscholastic athletics. Topics covered in this course include the strategic management of athletic facilities, planning for facility construction and renovation, the maintenance of athletic facilities and equipment, event planning and management for school and non-school users, and emergency planning considerations utilized in program administration.


Online education uses digital technology and the internet to deliver educational content. Our courses are built to be 8-week courses. Students can access lectures, assignments, and resources through our online platform, Canvas. Communication with instructors and peers often occurs through discussion forums, video conferencing, and email.
Requirements may vary, but generally, students need a reliable computer and internet connection.
Online exams and assessments can take various forms, including multiple-choice quizzes, essays, and timed exams. Most classes utilize discussion posts each week, due every Thursday. All of these are available on our online program Canvas.
We generally accept credits from accredited institutions as long as the student maintained a C or higher in the course. To see a full list of what classes will transfer, you can visit Transferology or contact our registrar office at
Crown College offers a wide-range of scholarships to every student. 100% of students receive some type of financial aid. For more information about financial aid, click here.
At Crown College, every class is taught from a Biblical worldview. Our faculty are all followers of Christ and are comfortable incorporating Christian principles into their curriculum.

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