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School of Business

Master of Arts in Sports Coaching and Administration

Format

Online

Credits

Time to Graduation

1-2 Years

Cost per Credit Hour

$685

For the Love of the Game

Lead with Character, Coach with Purpose.

Designed for coaches and athletic leaders, this degree blends advanced coaching science with strategic leadership so graduates can build strong programs and shape lives beyond the game.

Graduates emerge with:

A deep understanding of ethical leadership grounded in a Christian worldview equips you to foster a culture of integrity and trust within teams and organizations.
Real-world experience in designing, executing, and evaluating sport events, preparing you to lead with excellence across both professional and ministry contexts.
The ability to develop and implement coaching and recruiting philosophies that prioritize holistic athlete development, spiritual growth, and long-term impact.
Strength in faith-informed decision-making, problem-solving, and conflict resolution, equipping you to stand firm in pressure-filled, complex sports environments.

Why study Sports Coaching and Administration at Crown College?

Grow Leadership Qualities

The character, humility, and courage to lead with conviction and compassion distinguishes leaders in this field.

Utilize Your Gifts

Detail-oriented, ambitious, proactive and Christ-centered individuals incorporate their skills in an industry that benefits from this wisdom.

Build Connections

Courses are online and asynchronous, but live discussions and interactions with cohort members bring depth to the learning experience.

While coaching college football, this program helped me grow in how I lead, develop athletes, and build team culture. I was able to apply the lessons directly to what I was doing with my team every day.

Derrick Taylor

Careers

Athletic Director or College Coach
Sports Ministry Leader
Sports Event Manager
Compliance and Recruiting Specialist
Sports Camp Director
University Athletics Administrator
Sport Management Educator
Community Recreation Director
Youth Sports Program Director

Advanced Degrees

Ph.D. in Sports Management
Ed.D. in Sports Education

Faculty Spotlight

Bill Bojan

Dean of the Business School

Dr. Lynne Torres

Associate Professor of Business | Chair of Business

Viewbook: Life at Crown

Crown College Lookbook

Preview of Courses

SCA 5208 - Strategic Planning for Sports Administration

This course studies the leader’s role in strategic planning. Attention is given to developing vision and values, program development, allocating resources, and assessing effectiveness for improvement.

SCA 5242 - Athletic Recruiting

This course is designed to provide students with the necessary tools to become effective recruiters of athletic talent. Students will learn how to identify and recruit talent that will have a high impact within their athletic programs and be compliant with NCAA, NAIA, and NJCAA rules when recruiting.

SCA 6212 - Sports Operations

This course focuses on the theory and practice of planning and managing facilities and events in interscholastic athletics. Topics covered in this course include the strategic management of athletic facilities, planning for facility construction and renovation, the maintenance of athletic facilities and equipment, event planning and management for school and non-school users, and emergency planning considerations utilized in program administration.

Frequently Asked Questions

What can you do with a Master's in Sports Coaching & Administration?

The degree prepares graduates for a wide range of leadership roles in sport, including athletic director or college coach, university athletics administrator, sports event manager, compliance and recruiting specialist, sports ministry leader, sports camp director, community recreation director, and youth sports program director. It’s built for those who want to fill sport management and leadership roles across the U.S. and globally, and can lead to doctoral study such as a Ph.D. in Sports Management or Ed.D. in Sports Education.

Is Crown's Sports Coaching & Administration program fully online?

Yes. Courses are online and asynchronous, so students can complete coursework on their own schedule, with live discussions and interaction among cohort members adding depth to the experience. The flexible format is designed for working coaches, administrators, and sport professionals who need to balance the program with their careers.

What makes Crown's sports program different from other sport management degrees?

Crown develops both professional competency and character, intentionally shaping students as servant-leaders in sport who lead with faith, integrity, and purpose. Coursework is grounded in a Christian worldview and emphasizes ethical leadership, faith-informed decision-making, and holistic athlete development, preparing graduates to lead with integrity in high-pressure professional and ministry settings.

Does the program cover athletic recruiting and compliance?

Yes. The Athletic Recruiting course trains students to identify and recruit high-impact athletic talent while staying compliant with NCAA, NAIA, and NJCAA rules. This makes the program a strong fit for aspiring recruiters, coaches, and compliance specialists who need to understand the regulatory side of building competitive programs.

Does the program prepare students for athletic facility and event management?

Yes. The Sports Operations course focuses on planning and managing athletic facilities and events, including facility construction and renovation, maintenance, event planning for school and non-school users, and emergency planning. Students also gain real-world experience designing, executing, and evaluating sport events, preparing them for athletic administration and operations roles.

Who is the Sports Coaching & Administration program designed for?

The program is designed for people who want to combine a passion for sport and leadership with a faith-based perspective, including current and aspiring coaches, athletic administrators, recruiters, and sports ministry leaders. Its online, asynchronous, cohort-based format makes it well-suited to working professionals seeking to advance or move into leadership roles in sport.

What courses are included in the program?

The curriculum blends sport leadership, recruiting, and operations. Sample courses include Strategic Planning for Sports Administration, Athletic Recruiting (covering NCAA, NAIA, and NJCAA compliance), and Sports Operations (covering facilities and event management).

Related Programs

M.A. in Ministry Leadership
M.A. in Pastoral Counseling

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