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Bachelor of Science in Marketing + Sales Management

School of Business

Where the Pitch Meets the Close

Most marketing programs focus on getting attention. This one goes further — a dedicated sales curriculum, required AI & analytics coursework, and real clients from your junior year on.  

Built and taught by faculty who led marketing and sales organizations before they led classrooms — grounded in a Christian view of work, character, and calling. 

Why This Major? These Reasons:

Real Industry Experience

Students engage with a live nonprofit client and build a real marketing strategy under its board president. The work culminates in a client-facing report, not just a slide deck for class.

Valued Knowledge

Build a strong business foundation before developing expertise in marketing analytics, consumer behavior, advertising, and sales.

Here’s Your Path

This is the same plan your advisor works from — General Core, Business Core, and your Marketing & Sales major, semester by semester. Degree plan

I do really like the size of Crown and that the professors can really get to know you on an individual level. I’ve had a lot of professors that have given me advice, even in other classes or just life advice. You can tell that they really care.

Jadyn Aldrich

Careers

Sales Development Rep
Marketing Analyst
Brand / Product Marketing
Account Executive
Digital Marketing Specialist
Business Development

Preparation for Advanced Degrees

Meet the Dean

Meet the Faculty

Bill Bojan

Dean of the Business School

Chris Holland
Chris Holland

Faculty-in-Residence, School of Business

With executive experience in marketing and sales leadership, Chris brings that boardroom-tested playbook straight into the classroom, built around real clients instead of textbooks. He guides students to connect strategy, leadership, and faith. 

“You can teach someone to run a campaign. What matters more is whether they can be trusted with a client’s business — and that’s a character question before it’s a skills question.” 

Viewbook: Life at Crown

Crown College Lookbook

Preview of Courses

BUS 350 - Principles of Marketing

An introductory course intended to provide a basic understanding of what marketing is and how it is used in the business environment. This course may not be taken in addition to SMG 350 – Sport Marketing.

MRK 353 - Digital and Internet Marketing

This course is an introduction to digital marketing. The course will expose students to many of the current tools and platforms of the digital marketing arena including search engine optimization, SMS text, e-mail marketing, blogs, YouTube, Pinterest, LinkedIn, Facebook and Twitter. In class discussions, case studies, lecture and a hands-on digital marketing project will be used to engage students in course content.

MRK 316 - Marketing Analytics

In this course students will learn current marketing analytics methods and tools, the role of data analytics in marketing and apply predictive models to strategic decision making in marketing. This course is equivalent to: MRK 3526 and MRK 4528

FAQs

Our faculty to student ratio is 17:1. We intentionally aim to keep our class sizes small. This allows us to maintain academic excellence and strong relationships between faculty and students. At Crown College, every student is a person and not just another number.
We generally accept credits from accredited institutions as long as the student maintained a C or higher in the course. To see a full list of what classes will transfer, you can visit Transferology or contact our registrar office at registrar@crown.edu.
Our Student Development Office has a dedicated position to assist students throughout the year. The Coordinator of Student Success gladly meets with students and connects them with various campus resources. The services in this role are designed to increase academic success and build community.
Yes we have an honors program! For more information on our Honors program click here.
Crown College offers a wide-range of scholarships to every student. 100% of students receive some type of financial aid. For more information about financial aid, click here.
At Crown College, every class is taught from a Biblical worldview. Our faculty are all followers of Christ and are comfortable incorporating Christian principles into their curriculum. For more information on other ways Crown College equips students spiritually outside of the classroom, click here.

Next Steps

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