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M.A. in Sports Coaching + Administration

School of Business

For the Love of the Game

Stand out in a competitive job market with a graduate degree that shapes both your professional competencies and your character. The Sports Coaching and Administration program at Crown College intentionally develops your identity as a servant-leader in sport — someone who leads with faith, integrity, and purpose.

Graduates emerge with:

· A deep understanding of ethical leadership grounded in a Christian worldview equips you to foster a culture of integrity and trust within teams and organizations.

· Real-world experience in designing, executing, and evaluating sport events, preparing you to lead with excellence across both professional and ministry contexts.

· The ability to develop and implement coaching and recruiting philosophies that prioritize holistic athlete development, spiritual growth, and long-term impact.

· Strength in faith-informed decision-making, problem-solving, and conflict resolution, equipping you to stand firm in pressure-filled, complex sports environments.

Why study Sports Coaching and Administration at Crown College?

Grow Leadership Qualities

The character, humility, and courage to lead with conviction and compassion distinguishes leaders in this field.

Utilize Your Gifts

Detail-oriented, ambitious, proactive and Christ-centered individuals incorporate their skills in an industry that benefits from this wisdom.

Build Connections

Courses are online and asynchronous, but live discussions and interactions with cohort members bring depth to the learning experience.

I have the opportunity to not just be in a caring community, but a community that fosters the same values and faith. There are so many different perspectives here from students and professors, and it creates so many opportunities to grow.

Being at Crown makes you want to stay at Crown for the rest of your life; but being at Crown also gets you excited for what God is preparing you to do after college, too.

Nora Xiong

Careers

Athletic Director or College Coach
Sports Ministry Leader
Sports Event Manager
Compliance and Recruiting Specialist
Sports Camp Director
University Athletics Administrator
Sport Management Educator
Community Recreation Director
Youth Sports Program Director

Advanced Degrees

Ph.D. in Sports Management
Ed.D. in Sports Education

Faculty Spotlight

Bill Bojan

Dean of the Business School

Dr. Lynne Torres

Associate Professor of Business | Chair of Business

Download Lookbook

Preview of Courses

SCA 5208 - Strategic Planning for Sports Administration

This course studies the leader’s role in strategic planning. Attention is given to developing vision and values, program development, allocating resources, and assessing effectiveness for improvement.

SCA 5242 - Athletic Recruiting

This course is designed to provide students with the necessary tools to become effective recruiters of athletic talent. Students will learn how to identify and recruit talent that will have a high impact within their athletic programs and be compliant with NCAA, NAIA, and NJCAA rules when recruiting.

SCA 6212 - Sports Operations

This course focuses on the theory and practice of planning and managing facilities and events in interscholastic athletics. Topics covered in this course include the strategic management of athletic facilities, planning for facility construction and renovation, the maintenance of athletic facilities and equipment, event planning and management for school and non-school users, and emergency planning considerations utilized in program administration.

FAQs

Online education uses digital technology and the internet to deliver educational content. Our courses are built to be 8-week courses. Students can access lectures, assignments, and resources through our online platform, Canvas. Communication with instructors and peers often occurs through discussion forums, video conferencing, and email.
Requirements may vary, but generally, students need a reliable computer and internet connection.
Online exams and assessments can take various forms, including multiple-choice quizzes, essays, and timed exams. Most classes utilize discussion posts each week, due every Thursday. All of these are available on our online program Canvas.
We generally accept credits from accredited institutions as long as the student maintained a C or higher in the course. To see a full list of what classes will transfer, you can visit Transferology or contact our registrar office at registrar@crown.edu.
Crown College offers a wide-range of scholarships. For more information about financial aid, click here.
At Crown College, every class is taught from a Biblical worldview. Our faculty are all followers of Christ and are comfortable incorporating Christian principles into their curriculum.

Next Steps

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