Marketing Degree
Bachelor of Science (B.S.)
This program prepares students for careers in contemporary marketing with opportunities to learn about research, strategy, current marketing trends, branding, advertising, and other components of marketing that drive growth in the private, public, and non-profit sectors. Applying a Christian perspective on marketing, the degree also addresses issues related to leadership, ethics, and business strategy.
Students will study the principles that undergird an effective marketing strategy as well as the fundamentals of e-marketing, marketing analytics, marketing plans and what it means to create “value” for one’s customers.
Courses
Marketing Major (B.S.) Courses
Christian Studies Core
I. Christian Studies - 24 Credits
- BIB 135X - Old Testament History 3 Credits *
- BIB 136X - New Testament History 3 Credits *
- BIB 434 - Romans 3 Credits
- BIB/THE - Bible or Theology Elective 3 Credits
- BIB/THE - Bible or Theology Elective 3 Credits
- CHM 201 - Spiritual and Leadership Development 3 Credits
or
- CHM 300 - Spiritual and Personal Formation 3 Credits
- CHM 211 - The Gospel in Human Contexts 3 Credits
or
- CHM 325 - Biblical Evangelism and Missions 3 Credits
- THE 231 - Christian Doctrine 3 Credits
General Education Core
II. General Education - 30 Credits
- COM 133 - Speech 3 Credits
- ENG 131 - English Composition 3 Credits
- ENG 132 - Writing and Literature 3 Credits
- HIS 133 - World Civilizations to 1500 3 Credits
or
- HIS 134 - World Civilizations since 1500 3 Credits
- MAT - Math Elective 3 Credits
- SCI - Lab Science Elective 4 Credits
- Social Science Electives 4-6 Credits2
- Humanities, Math, Science or Social Science Electives 5-7 Credits1,2*
III. Marketing Major - 60 Credits
- ACC 228 - Principles of Accounting I 3 Credits
- ACC 229 - Principles of Accounting II 3 Credits
- BUS 214 - Business Data Analysis 3 Credits
- BUS 221 - Business Communication 3 Credits
- BUS 240 - Social Entrepreneurship 3 Credits
or
- BUS 343 - International Business 3 Credits
- BUS 335 - Principles of Business Organization and Management 3 Credits
- BUS 350 - Principles of Marketing 3 Credits
- BUS 375 - Financial Management 3 Credits
- BUS 421 - Business Law 3 Credits
- BUS 450 - Strategy and Policy 3 Credits
- BUS 456 - Business Internship 1-3 Credits (3 Credits required)
- ECO 232 - Principles of Economics 3 Credits *
- ECO 324 - Advanced Economics 3 Credits *
- IT 106 - Introduction to Computer Applications 3 Credits
- MAT 226 - Applied Statistics 3 Credits *
- MRK 316 - Marketing Analytics 3 Credits
- MRK 353 - Digital and Internet Marketing 3 Credits
- MRK 413 - Trends in Consumer Behavior 3 Credits
- 300-400 MRK Elective 3 Credits
- THE 333X - Christian Ethics 3 Credits *
Total - 125 Credits
1 Select humanities electives from COM, ENG, ESL, FAR, HIS, HUM, LAN, MUS, PHI, or PRC.
2 Select social science electives from ANT, CSJ, ECO, ESL, GEO, HIS, POL, PSY, or SOC.
* Some courses from the Christian Studies Core can be used to fulfill requirements in the General Education Core. In addition, some courses required by the major can be used to fulfill requirements in the Christian Studies or General Education Cores. By doing that the number of electives needed would increase so that the minimum of 125 credits is reached.
Fall Semester - 15 Credits
- BIB 135X - Old Testament History 3 Credits (fulfills Humanities elective)*
or
- BIB 136X - New Testament History 3 Credits (fulfills Humanities elective)*
- COM 133 - Speech 3 Credits
- ENG 131 - English Composition 3 Credits
- IT 106 - Introduction to Computer Applications 3 Credits
- HIS 133 - World Civilizations to 1500 3 Credits
or
- HIS 134 - World Civilizations since 1500 3 Credits
Spring Semester - 15 Credits
- BIB 135X - Old Testament History 3 Credits (fulfills Social Science elective)*
or
- BIB 136X - New Testament History 3 Credits (fulfills Social Science elective)*
- BUS 221 - Business Communication 3 Credits
- ENG 132 - Writing and Literature 3 Credits
- Electives 6 credits
Fall Semester - 16 Credits
- ACC 228 - Principles of Accounting I 3 Credits
- MAT 226 - Applied Statistics 3 Credits (fulfills Math elective)*
- SCI - Lab Science Elective 4 Credits
- THE 231 - Christian Doctrine 3 Credits
- Elective 3 Credits
Spring Semester - 15 Credits
- ACC 229 - Principles of Accounting II 3 Credits
- BUS 214 - Business Data Analysis 3 Credits
- BUS 350 - Principles of Marketing 3 Credits
- Elective 3 Credits
- CHM 201 - Spiritual and Leadership Development 3 Credits
or
- CHM 300 - Spiritual and Personal Formation 3 Credits
Departmental Acceptance
Students apply for departmental acceptance during their sophomore year spring semester or their junior year fall semester. A minimum 2.0 cumulative GPA and completion of half of the Christian Service requirements are required for departmental admission in the Marketing major.
Fall Semester - 16 Credits
- CHM 211 - The Gospel in Human Contexts 3 Credits
or
- CHM 325 - Biblical Evangelism and Missions 3 Credits
- BUS 335 - Principles of Business Organization and Management 3 Credits
- ECO 232 - Principles of Economics 3 Credits (fulfills Social Science elective)*
- MRK 316 - Marketing Analytics 3 Credits
- Electives 4 Credits
Spring Semester - 18 Credits
- BUS 240 - Social Entrepreneurship 3 Credits
or
- BUS 343 - International Business 3 Credits
- ECO 324 - Advanced Economics 3 Credits (fulfills Social Science elective)*
- MRK 413 - Trends in Consumer Behavior 3 Credits
- THE 333X - Christian Ethics 3 Credits (fulfills BIB/THE elective)*
- Electives 6 credits
Fall Semester - 15 Credits
- BIB/THE - Bible or Theology Elective 3 Credits
- BUS 375 - Financial Management 3 Credits
- BUS 421 - Business Law 3 Credits
- MRK 353 - Digital and Internet Marketing 3 Credits
- Elective 3 Credits
Spring Semester - 15 Credits
- BIB 434 - Romans 3 Credits
- BUS 450 - Strategy and Policy 3 Credits
- BUS 456 - Business Internship 1-3 Credits (3 Credits required)
- 300-400 MRK Elective 3 Credits
- Elective 3 Credits
To view these courses in our online catalog system, click here.
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Tuition
On-Campus (SAS) Tuition
On-Campus Undergraduate 2018-2019 Costs
Per Semester Yearly Tuition* $12,865 $25,730 Technology Fee $130 $260 Wellness Fee $105 $210 Meal Plan (standard plan) $2,115 $4,230 Residence Hall Basic $2,215 $4,430 Total $17,430 $34,860 *Nursing students add $1,440 per semester ($720 per clinical)
(less than 12 credits per semester) $1,070 per credit Overload (more than 18 credits per semester) $690 per credit NOTE: The FAFSA is required for all federal and state grants and federal student loans.
Meal Plans Per Semester Yearly 15 meals/week (standard) or 10 meals/week (FLEX) $2,115 $4,230 Block Plan (seniors only) $1,235 $2,470 Fees Graduation Application Fee $115 Parking Fee (general parking) $105 per semester Check Course Catalog for any additional fees related to your specific program.
