Marketing Degree

Bachelor of Science (B.S.)

This program prepares students for careers in contemporary marketing with opportunities to learn about research, strategy, current marketing trends, branding, advertising, and other components of marketing that drive growth in the private, public, and non-profit sectors.  Applying a Christian perspective on marketing, the degree also addresses issues related to leadership, ethics, and business strategy.

Students will study the principles that undergird an effective marketing strategy as well as the fundamentals of e-marketing, marketing analytics, marketing plans and what it means to create “value” for one’s customers.

• Courses

  Marketing Major (B.S.) Courses

  Program Requirements Christian Studies Core I. Christian Studies - 24 Credits BIB 135X - Old Testament History 3 Credits * BIB 136X - New Testament History 3 Credits * BIB 434 - Romans 3 Credits BIB/THE - Bible or Theology Elective 3 Credits BIB/THE - Bible or Theology Elective 3 Credits   CHM 201 - Spiritual and Leadership Development 3 Credits or CHM 300 - Spiritual and Personal Formation 3 Credits   CHM 211 - The Gospel in Human Contexts 3 Credits or CHM 325 - Biblical Evangelism and Missions 3 Credits   THE 231 - Christian Doctrine 3 Credits General Education Core II. General Education - 30 Credits COM 133 - Speech 3 Credits ENG 131 - English Composition 3 Credits ENG 132 - Writing and Literature 3 Credits   HIS 133 - World Civilizations to 1500 3 Credits or HIS 134 - World Civilizations since 1500 3 Credits   MAT - Math Elective 3 Credits SCI - Lab Science Elective 4 Credits Social Science Electives 4-6 Credits2 Humanities, Math, Science or Social Science Electives 5-7 Credits1,2* Major Core III. Marketing Major - 60 Credits ACC 228 - Principles of Accounting I 3 Credits ACC 229 - Principles of Accounting II 3 Credits BUS 214 - Business Data Analysis 3 Credits BUS 221 - Business Communication 3 Credits   BUS 240 - Social Entrepreneurship 3 Credits or BUS 343 - International Business 3 Credits   BUS 335 - Principles of Business Organization and Management 3 Credits BUS 350 - Principles of Marketing 3 Credits BUS 375 - Financial Management 3 Credits BUS 421 - Business Law 3 Credits BUS 450 - Strategy and Policy 3 Credits BUS 456 - Business Internship 1-3 Credits (3 Credits required) ECO 232 - Principles of Economics 3 Credits * ECO 324 - Advanced Economics 3 Credits * IT 106 - Introduction to Computer Applications 3 Credits MAT 226 - Applied Statistics 3 Credits * MRK 316 - Marketing Analytics 3 Credits MRK 353 - Digital and Internet Marketing 3 Credits MRK 413 - Trends in Consumer Behavior 3 Credits 300-400 MRK Elective 3 Credits THE 333X - Christian Ethics 3 Credits * IV. Electives - 11-28 Credits * At least 30% of this degree, or a minimum of 38 credits, must be at the upper (300-400) level. Total - 125 Credits 1 Select humanities electives from COM, ENG, ESL, FAR, HIS, HUM, LAN, MUS, PHI, or PRC. 2 Select social science electives from ANT, CSJ, ECO, ESL, GEO, HIS, POL, PSY, or SOC. * Some courses from the Christian Studies Core can be used to fulfill requirements in the General Education Core. In addition, some courses required by the major can be used to fulfill requirements in the Christian Studies or General Education Cores. By doing that the number of electives needed would increase so that the minimum of 125 credits is reached. Recommended BIB/THE elective: THE 334X - Apologetics 3 Credits Four Year Suggested Program for the Marketing Major Freshman Year Fall Semester - 15 Credits BIB 135X - Old Testament History 3 Credits (fulfills Humanities elective)* or BIB 136X - New Testament History 3 Credits (fulfills Humanities elective)*   COM 133 - Speech 3 Credits ENG 131 - English Composition 3 Credits IT 106 - Introduction to Computer Applications 3 Credits   HIS 133 - World Civilizations to 1500 3 Credits or HIS 134 - World Civilizations since 1500 3 Credits Spring Semester - 15 Credits BIB 135X - Old Testament History 3 Credits (fulfills Social Science elective)* or BIB 136X - New Testament History 3 Credits (fulfills Social Science elective)*   BUS 221 - Business Communication 3 Credits ENG 132 - Writing and Literature 3 Credits Electives 6 credits Sophomore Year Fall Semester - 16 Credits ACC 228 - Principles of Accounting I 3 Credits MAT 226 - Applied Statistics 3 Credits (fulfills Math elective)* SCI - Lab Science Elective 4 Credits THE 231 - Christian Doctrine 3 Credits Elective 3 Credits Spring Semester - 15 Credits ACC 229 - Principles of Accounting II 3 Credits BUS 214 - Business Data Analysis 3 Credits BUS 350 - Principles of Marketing 3 Credits Elective 3 Credits   CHM 201 - Spiritual and Leadership Development 3 Credits or CHM 300 - Spiritual and Personal Formation 3 Credits Departmental Acceptance Students apply for departmental acceptance during their sophomore year spring semester or their junior year fall semester. A minimum 2.0 cumulative GPA and completion of half of the Christian Service requirements are required for departmental admission in the Marketing major. Junior Year Fall Semester - 16 Credits CHM 211 - The Gospel in Human Contexts 3 Credits or CHM 325 - Biblical Evangelism and Missions 3 Credits   BUS 335 - Principles of Business Organization and Management 3 Credits ECO 232 - Principles of Economics 3 Credits (fulfills Social Science elective)* MRK 316 - Marketing Analytics 3 Credits Electives 4 Credits Spring Semester - 18 Credits BUS 240 - Social Entrepreneurship 3 Credits or BUS 343 - International Business 3 Credits   ECO 324 - Advanced Economics 3 Credits (fulfills Social Science elective)* MRK 413 - Trends in Consumer Behavior 3 Credits THE 333X - Christian Ethics 3 Credits (fulfills BIB/THE elective)* Electives 6 credits Senior Year Fall Semester - 15 Credits BIB/THE - Bible or Theology Elective 3 Credits BUS 375 - Financial Management 3 Credits BUS 421 - Business Law 3 Credits MRK 353 - Digital and Internet Marketing 3 Credits Elective 3 Credits Spring Semester - 15 Credits BIB 434 - Romans 3 Credits BUS 450 - Strategy and Policy 3 Credits BUS 456 - Business Internship 1-3 Credits (3 Credits required) 300-400 MRK Elective 3 Credits Elective 3 Credits

  
  

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• Tuition

  On-Campus (SAS) Tuition

  On-Campus Undergraduate 2018-2019 Costs

  	Per Semester	Yearly
  Tuition*	$12,865	$25,730
  Technology Fee	$130	$260
  Wellness Fee	$105	$210
  Meal Plan (standard plan)	$2,115	$4,230
  Residence Hall Basic	$2,215	$4,430
  Total	$17,430	$34,860

  *Nursing students add $1,440 per semester ($720 per clinical)

  (less than 12 credits per semester)	$1,070 per credit
  Overload (more than 18 credits per semester)	$690 per credit

  NOTE: The FAFSA is required for all federal and state grants and federal student loans.

  Meal Plans	Per Semester		Yearly
  15 meals/week (standard) or 10 meals/week (FLEX)	$2,115		$4,230
  Block Plan (seniors only)	$1,235		$2,470

  Fees
  Graduation Application Fee		$115
  Parking Fee (general parking)		$105 per semester

  Check Course Catalog for any additional fees related to your specific program.