Marketing Degree
Bachelor of Science (B.S.)
This program prepares students for careers in contemporary marketing with opportunities to learn about research, strategy, current marketing trends, branding, advertising, and other components of marketing that drive growth in the private, public, and non-profit sectors. Applying a Christian perspective on marketing, the degree also addresses issues related to leadership, ethics, and business strategy.
Students will study the principles that undergird an effective marketing strategy as well as the fundamentals of e-marketing, marketing analytics, marketing plans and what it means to create “value” for one’s customers.
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Courses
Marketing Major (B.S.) Courses
Christian Studies Core
I. Christian Studies - 24 Credits
- BIB 135X - Old Testament History 3 Credits *
- BIB 136X - New Testament History 3 Credits *
- BIB 434 - Romans 3 Credits
- BIB/THE - Bible or Theology Elective 3 Credits
- BIB/THE - Bible or Theology Elective 3 Credits
- CHM 201 - Spiritual and Leadership Development 3 Credits
or
- CHM 300 - Spiritual and Personal Formation 3 Credits
- CHM 211 - The Gospel in Human Contexts 3 Credits
or
- CHM 325 - Biblical Evangelism and Missions 3 Credits
- THE 231 - Christian Doctrine 3 Credits
General Education Core
II. General Education - 30 Credits
- Communication Elective 3 Credits (Choose from: COM 133, COM 140 or COM 252)
- ENG 131 - English Composition 3 Credits
- History Elective 3 Credits
- Math or Science Elective 3-4 Credits
- Communication, Humanities, Math, Science or Social Science Electives 17-18 Credits1,2*
III. Marketing Major - 63 Credits
- ACC 228 - Principles of Accounting I 3 Credits
- ACC 229 - Principles of Accounting II 3 Credits
- BUS 214 - Business Data Analysis 3 Credits
- BUS 221X - Business Communication 3 Credits *
- BUS 240 - Social Entrepreneurship 3 Credits
or
- BUS 343 - International Business 3 Credits
- BUS 335 - Principles of Business Organization and Management 3 Credits
- BUS 350 - Principles of Marketing 3 Credits
- BUS 375 - Financial Management 3 Credits
- BUS 421 - Business Law 3 Credits
- BUS 450 - Strategy and Policy 3 Credits
- BUS 456 - Business Internship 1-3 Credits (3 Credits required)
- ECO 232 - Principles of Economics 3 Credits *
- ECO 324 - Advanced Economics 3 Credits *
- FIN 210 - Personal Financial Planning 3 Credits
- IT 106 - Introduction to Computer Applications 3 Credits
- MAT 226 - Applied Statistics 3 Credits *
- MRK 316 - Marketing Analytics 3 Credits
- MRK 353 - Digital and Internet Marketing 3 Credits
- MRK 413 - Trends in Consumer Behavior 3 Credits
- MRK Elective (300-400 level) 3 Credits
- THE 333X - Christian Ethics 3 Credits *
IV. Electives - 29 Credits*
A minimum of 36 credits must be at the upper (300-400) level for a bachelor degree.
* Some courses from the Christian Studies Core and Major Core can be used to fulfill requirements in the General Education Core. By doing that the number of electives needed would increase so that the minimum of 125 credits is reached.
Total - 125 Credits
1 Select humanities electives from COM, ENG, FAR, HIS, HUM, LAN, MUS, PHI, or PRC.
2 Select social science electives from ANT, CSJ, ECO, GEO, HIS, POL, PSY, or SOC.
Fall Semester - 15 Credits
- BIB 135X - Old Testament History 3 Credits *
or
- BIB 136X - New Testament History 3 Credits *
- Communication Elective 3 Credits (Choose from: COM 133, COM 140 or COM 252)
- ENG 131 - English Composition 3 Credits
- FIN 210 - Personal Financial Planning 3 Credits
- IT 106 - Introduction to Computer Applications 3 Credits
Spring Semester - 15 Credits
- BIB 135X - Old Testament History 3 Credits *
or
- BIB 136X - New Testament History 3 Credits *
- BUS 221X - Business Communication 3 Credits *
- History Elective 3 Credits
- Communication, Humanities, Math, Science or Social Science Elective 3 Credits
- Elective 3 Credits
Fall Semester - 16 Credits
- ACC 228 - Principles of Accounting I 3 Credits
- ECO 232 - Principles of Economics 3 Credits *
- MAT 226 - Applied Statistics 3 Credits *
- THE 231 - Christian Doctrine 3 Credits
- Elective 4 Credits
Spring Semester - 15 Credits
- ACC 229 - Principles of Accounting II 3 Credits
- BUS 214 - Business Data Analysis 3 Credits
- BUS 350 - Principles of Marketing 3 Credits
- CHM 201 - Spiritual and Leadership Development 3 Credits
or
- CHM 300 - Spiritual and Personal Formation 3 Credits
- ECO 324 - Advanced Economics 3 Credits *
Departmental Acceptance
Students apply for departmental acceptance during their sophomore year spring semester or their junior year fall semester. A minimum 2.0 cumulative GPA is required for departmental admission in the Marketing major.
Fall Semester - 16 Credits
- CHM 211 - The Gospel in Human Contexts 3 Credits
or
- CHM 325 - Biblical Evangelism and Missions 3 Credits
- BUS 335 - Principles of Business Organization and Management 3 Credits
- BUS 375 - Financial Management 3 Credits
- MRK 316 - Marketing Analytics 3 Credits
- Elective 4 Credits
Spring Semester - 18 Credits
- BUS 240 - Social Entrepreneurship 3 Credits
or
- BUS 343 - International Business 3 Credits
- MRK 413 - Trends in Consumer Behavior 3 Credits
- THE 333X - Christian Ethics 3 Credits *
- Electives 9 credits
Fall Semester - 15 Credits
- BIB/THE - Bible or Theology Elective 3 Credits
- BUS 421 - Business Law 3 Credits
- MRK 353 - Digital and Internet Marketing 3 Credits
- Elective 6 Credits
Spring Semester - 15 Credits
- BIB 434 - Romans 3 Credits
- BUS 450 - Strategy and Policy 3 Credits
- BUS 456 - Business Internship 1-3 Credits (3 Credits required)
- MRK Elective (300-400 level) 3 Credits
- Elective 3 Credits
To view these courses in our online catalog system, click here.
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Tuition
On-Campus (SAS) Tuition
On-Campus Undergraduate 2020-2021 Costs
Per Semester Yearly Tuition $13,635 $27,270 Fees $355 $710 Meal Plan $2,250 $4,500 Residence Hall $2,350 $4,700 Total $18,590 $37,180 Part Time (less than 12 credits per semester) $1,135 per credit Overload
(more than 18 credits per semester)$730 per credit NOTE: The FAFSA is required for all federal and state grants and federal student loans.
Check Course Catalog for any additional fees related to your specific program.
