Should I major in marketing? The Ultimate Guide

April 5, 2023

The world needs marketing. It needs great marketing. Innovators every day are coming up with new products. Thought leaders every day are coming up with new ideas. Creative people everywhere are creating new content every day.
How does that content get seen? How do those ideas get heard? How do those products get used?

It’s through marketing—which is a field that is not only staying, but is growing. Experts predict a 28% growth in marketing jobs between 2021 and 2026. Marketing managers often make well upwards of $100,000 at for-profit companies.

So if you are creative, love projects, and enjoy affecting people for good, Marketing might be just the right major for you.

is a marketing degree worth it

What is a Marketing Major?

U.S. News & World Report defines a marketing major as, “A marketing major studies the branding and promotion of products and services to the public, which is targeted through specific demographics.”

Crown College offers Marketing students opportunities to learn about research, strategy, current marketing trends, branding, advertising and other components of marketing that drive growth in the private, public, and non-profit sectors.

Essentially, a person getting a marketing major degree learns to tell the right people about the right products and services that will make their lives better in the right ways.

Is Marketing a Good Major?

Prospects are sunny for someone with a marketing degree. Nowadays, many programs offer hands-on learning opportunities for students, and the principles you learn transfer to any industry.
Almost every industry needs marketers; so whatever you are passionate about—whether for-profit or non-profit—there is likely to be a marketing opportunity in that field.

Additionally, graduates with marketing degrees can apply for a wide range of jobs within the industry. From sales representatives and social media managers to non-profit directors and Marketing managers, the job field is rife with opportunities for marketing professionals.
Studies have shown that marketing jobs almost always have upward mobility options—and people in marketing jobs generally have high satisfaction with their jobs.


What Skills Can You Learn as a Marketing Major?

Is a marketing degree worth it? You will learn many important skills as a marketing major. Some of them include:

Communication skills
It takes skill to know how to say the right thing to the right person at the right time, for them to hear your message. You will learn how to do this in a marketing program.

Branding skills
Companies want to know that you are going to be true to their brand. If you get hired post-graduation by a company with a solid brand, you will learn how to work within that brand to grow and expand their business.
If you start your own business, this will also be invaluable knowledge, as you grow your brand and make money.

Social media skills
You probably already have some social media savvy. But do you know how to leverage different platforms for different audiences? How about how to use ads to get your message to people who wouldn’t have seen it otherwise?
Every marketing major that is worth your time has a social media marketing component to it.

Critical thinking skills
Whether you are gunning for a management track, starting your own business, or volunteering at your favorite non-profit, critical thinking about marketing will be essential—regardless of what field you go into.


What Can You Do With a Marketing Major?

should i major in marketing

Here are some of the top titles that people with a marketing degree end up holding:

  • Research Analyst
  • Marketing Manager
  • Public Relations Specialist
  • Fundraising Manager
  • Advertising Manager
  • Writer/Editor
  • Event Planner
  • Sales Manager

Whatever field you choose, and whatever job you hold, a marketing degree is going to be helpful as you communicate the right information to the right people at the right time.


How Do You Know if This Major Is the Right Fit for You?

Should I major in marketing?” is a question we often get at Crown College. A marketing major is the right fit for someone who is creative, detail-oriented, team-minded, socially aware, and not set back by mistakes or having to try again.

People in marketing jobs are often trying new things with educated guesses, and that does not resonate with some people.
But if it sounds exciting to you, and if you are the kind of person who can see the big picture and still understand the small details, then a marketing major could be the perfect fit.



Crown College offers a marketing undergraduate degree with a wide range of courses that will benefit you during and after college. The professors are all knowledgeable and helpful, and they are interested in helping you succeed post-graduation.
Additionally, Crown teaches from a Christian worldview and will walk you through issues related to leadership, ethics and business strategy from that framework.

If you’d like to consider Crown as your next educational step, or even just ask some questions, click the button below and continue on the path God has laid out for you.

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