Crown Student Speaks to Waconia Rotary, Leads to Additional Speaking Engagements

Crown Student Speaks to Waconia Rotary, Leads to Additional Speaking Engagements

When you are a gifted speaker, people sit up and take notice.

That’s exactly what happened with senior Michaela Svoboda, a Communications major at Crown College who spoke at the Rotary Club of Waconia-West Carver on August 30. The morning breakfast session took place at Island View Golf Club and included around 25-30 Rotarians.

“I always enjoy seeing our students represent themselves and Crown College in the community, and today that was certainly the case,” says Darren Noble, the Director of Office of Career Services at Crown who also serves as the President of the Waconia Rotary.

Noble says numerous Rotarians mentioned how they enjoyed the talk and gave positive feedback. Svoboda was invited to speak again at the Carver County Library.

What worked so well? Svoboda explained how Crown College has embarked on an ambitious undertaking: she helps lead a Content Marketing team which started in January of 2016 with a few students, but has now grown to a total of 23 students. Together they work on articles, take photos and videos, and promote the College through social media and other means.

Svoboda has an engaging, erudite speaking style which comes from her experience with social media. She covered analytics that show how the College’s social media footprint has grown. For example, over the past few months Instagram follower counts have doubled. Part of her presentation included examples of the student-produced videos.

“Michaela did a great job speaking about social media, referencing and showcasing Crown College’s Content Marketing team and its success this past summer,” says Noble.