John Auer

Head Football Coach, Assistant Professor of Sports Management

Department: Business and Sport Management

What are the main classes you teach at Crown?

  • Introduction to Sport Management
  • Sport Psychology
  • Recreational Sport Management
  • Administration of Sport
  • Sports Marketing and Fundraising
  • Foundations of Coaching and Officiating

Degrees & Institutions you received them from:

BS in Physical Education (St. Cloud State), provisional minor in DAPE

MS in Sport Management (St. Cloud State)

Before Crown, what did you do?

Assistant football coach (SCSU), physical education instructor

You’re Testimony?

I grew up in a Christian home and accepted the Lord at Covenant Pines Bible Camp in the 4th grade. During my high school and college years I went to church, learned and listened but didn’t live my life for God. It wasn’t until about 12 years ago that I truly made an effort to live my life for God and make a difference for Him.

Favorite Bible verse and why?

Proverbs 27:17 Iron sharpens iron, so one man sharpens another

Essentially this is the foundation for us becoming better men as well as helping others by doing the same.

Hobbies, Interests, Affiliations?

Spending time with my family and watching my daughters play sports.


What do you enjoy most about teaching at Crown?

I enjoy the interaction with the students and seeing them take pride in accomplishing items throughout a semester.

What differentiates your program from similar offerings at other colleges?

We allow the students to tailor their specific projects and presentation to their specific area of sport management. We also have an internship which allows them to get hands on experience and references.

How do you define “Academic Excellence?”

Academic excellence involves gaining knowledge in your field so that when you go on an interview or start a job other get the “wow factor” from what you bring to the organization.

What would your students say about taking your classes?

That it is highly interactive and hands-on in the learning process.

From a career standpoint, what will students be prepared to do with a degree from your program?

With sport management being part sports and part business, students will be able to start off in either field and work their way towards a specific area. They will have plenty of opportunities for internships which lead to good jobs. While the field is competitive it comes from the fact that people enjoy the jobs associated with sport management.

What would you say to parents of prospective students about having their son/daughter at Crown?

Your son or daughter will be cared for holistically throughout their 4 years and you will see a progression throughout their time.